How To: Locate And Hit Your “G” Spot

Hey now people, that’s ‘G’ for geo-location, as in your business’ check-in spot. If your company has a physical location of any kind, here are 4 easy steps to getting your geo-location social media efforts hitting on all cylinders. In other words, it’s time to get physical. We looked at which location based social media…

Social Media Sites Drive Traffic, And They’re Free

It may not be a huge surprise that Facebook and Twitter are the social media sites responsible for driving a majority of traffic to blogs, but it’s astounding just how dominant they are in the space. Every year, Technorati does their State of the Blogosphere study which surveys thousands of bloggers. Trends since even last year are…

Facebook and Google: The New Center Of The World

The social media landscape is changing faster than that of prehistoric earth. New sites pop up all the time, the balance of power shifts rapidly from one service to another, and people constantly jump from one social bandwagon trend to the next. I like the breakdown of the social world into 7 categories with Google…

Look Like a Rockstar

By Nicole Donnelly, EO EMP MIT Class of 2011 for Bottom Line Up Enterprises After I sold my business, BabyLegs, many opportunities came across my desk. What is a viable deal and what should I just let go? How do I thoroughly assess the opportunities? Rich and Mary sat down with me and helped me to think through…

5 Reasons People Act Weird Online

PsyBlog has a taken a series of studies and nailed down some reasons people are generally less inclined to follow social conventions when online versus in person. 1. Anonymity: Being online offers the opportunity to be relatively anonymous if you want to be. When people feel that they can’t be identified, they are more likely…