Hey there! If you’re curious about how artificial intelligence (AI) can be a game-changer for marketing, you’ve come to the right place. In today’s fast-paced digital world, AI is transforming the marketing landscape, making it more efficient and effective. Let’s dive into some of the most exciting ways AI is being used in marketing. Personalization:…
Develop a Marketing Playbook for Success You are 414% more likely to be successful with a documented marketing strategy in place! (according to Co-Schedule Report) In order to create a successful marketing campaign, you first need to develop a marketing playbook. This document outlines your strategy and how you will execute it, as well…
A marketing plan is a document that outlines your marketing strategy and how you will execute it. Include your goals and objectives, as well as the key components of your marketing mix, in your marketing plan. Without a plan in place, it can be difficult to stay on track and measure your progress. In this…
Here is a new social media checklist that shows you how often to post on the most popular social media marketing channels. Facebook Instagram Pinterest Twitter Youtube Tiktok LinkedIn AND Clubhouse There are so many things that you need to do these days to keep up with all of the changes in each social media…
Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to market-test ideas and solicit user feedback. Not only do some of these strategies help cover overhead costs, but they also create…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering some adjacent and related topics….
Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…
As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…
Team Founders Live 40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…