There are entire classes, sections of libraries, careers, even countless scientific studies dedicated to the field of consumer behavior. The reason for that is clear, customers and their desire or lack of desire for products and services determine the success or failure of each and every business. Fortunately, there is one simple idea that encompasses…
At Salty Waffle we have the privilege of meeting a lot of great people during our social media classes and we always seem to learn just as much or more from them as they do from us. As we watch people in the class and keep up with them afterward, we have observed a kind of pattern…
All these official terms and phrases, billions of dollars, hours upon hours, all dedicated to growing businesses via the internet. But why? Well, because online marketing works. It is no secret that almost any business needs a few, if not all of the latest internet advertising and customer interaction tools at their disposal. In fact,…
I saw this great post by Robert Swanwick, aka Swan, @spkrinteractive, @swanwick, or @twchat (definitely check him out, he has some great stuff) about the stages people go through as they find Twitter and begin to use it. The stages were great, but we tweaked a few based on what we see happening in our social media…
Sometimes being up late gives you the opportunity to beat even TechCrunch to a little nugget of something. Wednesday evening and Thursday morning depending on where you were on the list, Swype began emailing all those on the waiting list for the new Swype beta. The latest beta is now available to install on your…
Well, it happened. I signed into Facebook today and clicked on a friend’s page only to be greeted with a message informing me that he had switched to the new profile page and that maybe I would want to also. It seems like social media sites all around are getting face lifts lately, with #newtwitter, Myspace’s…
No doubt, these three companies will change the social media world in the next year to three years. If you want to be ahead of the curve, check out what they do and why we think they they will be so important below. 1. Diaspora: Diaspora started to a lot of hoopla and continues to…
This Monday you may have heard the story of Clarabelle Rodriguez and her unbelievably horrible and at times, scary experience with DecorMyEyes.com. If you didn’t hear exactly what happened, check out this piece from the New York Times, it will blow you away. In short, Ms. Rodriguez experienced some incredible abuse at the hands of…
We are looking for amazing members to our stellar team. No social media experience necessary. An exclusive social media training session for accepted applicants only will be held on Saturday Dec. 11th 9am-5pm in Seattle. You do not have to live in Seattle to attend, streaming video will be available to those selected. You MUST be super…
It seems like you hear it all the time, things like, “Check out our iPhone App, Android version coming soon!” Android seems to always be second place when it comes to companies getting an app out to market. There are reasons, sure, a fragmented marketplace and lack of android developers, but none of those excuses…