3 Business Tips From Frogger: Traffic, Bounce, and Conversion

If you are not familiar with the classic arcade game, Frogger is a game featuring a loveable frog that you must safely navigate across a busy highway so that he may feast on the tasty bugs on the other side. It is simple enough, but I was thinking aboutthe topic of web analytics and metrics,…

Salty Swag: The Grand Opening! Our Shiny New Zazzle Store

Salty Waffle is proud to announce the grand opening of our shiny new Zazzle store. Dubbed ‘Salty Swag’, it is the only place to go to get to the gear you need to show off your Salty Waffle pride. I personally designed many of the products we have and we will gladly help you make…

My SEO Quest | Defeat New Zealand: The Conclusion

Well, my grand quest to defeat the other ‘Mitchell Cuevas’ from New Zealand through SEO tactics turned out to be more of a massacre than the battle I expected. I have Salty Waffle to thank for the fact that today, well before the end of the year, New Zealand has fallen. I searched my name…

Up-Starts and Start-Ups: My Spanish Man Crush is Rafael Nadal and Why There is No Rest for the Weary

Buried in the hoopla of the first night back to Monday Night Football was the U.S. Open where Rafael Nadal was competing for histhird major this year. His post-match interview touched on his work ethic and his drive, all of which is strikingly similar to entrepreneurial ‘start-up mode’. From a young up-start that was told he could…

Events Drive Social Media: The VMA Twitter Storm Spectacular

This past Sunday, MTV’s Video Music Awards were at the center of the twitterverse (Twitter universe). If you watched, you no doubt noticed how many times they would check the tweets related to the event. They tracked tweets for artists and then encouraged the audience and viewers to keep tweeting. As of Monday night, there…

The Other Networks Part III: Flickr

Let’s take a minute to pause and remember the tragedy our nation suffered nine years ago on this day with the attack on the World Trade Center. This article was influenced by this day and by a piece featured on Mashable that I encourage you to check out. There was also a History channel piece…

Your Social Media Caddy: The Not-So-Obvious Thing Tiger Woods Taught Us About Business

The name Tiger Woods in itself is a loaded phrase right now. In just a few short months a national icon has fallen from grace. A few days ago Tiger was named to the Ryder Cup Team, it marked the first time he had to be picked and did not automatically qualify for the US…

Gone in .06 Seconds: A Marketing and SEO Oversight That Hurt

Nicolas Cage may be able to steal six figure valued cars in less than 60 seconds, but here is how failing to keep up on your presence in social media, Google, and the press could cost you say, $50,000 every .06 seconds. A recent experience in my hunt for housing last month reminded me of…