It’s easy to take online relationship building for granted but that’s no reason to neglect your offline network. Digital handshakes reach more people, fast, at little to no cost but nothing beats a face-to-face handshake. You can find a variety of professional networking groups and events in your area such as the Chamber of Commerce…
The last election popularized the idea of donating your presence in social media to a candidate. Since then, Causes and other sites have been using this practice to spread the word about various charitable campaigns. To support a particular cause, you simply allow the Facebook application to post a message on your behalf to your personal…
The number of people who access the web on a smartphone is rapidly increasing. Mobile users want content at their fingertips, that they can access anytime, anywhere. Developing a mobile friendly site means creating a site that’s elastic enough to display nicely on whatever device your end user is viewing it on. Website owners are…
Tom over at Odd Dog Media put up a great breakdown of how to decide which is better for you, AdWords or Organic SEO and since…you know, we’re kinda into that sorta thing, we thought it would be helpful for all of you to take a look at as well. Which path are you taking?…
Any local business owner can use the Internet to get more customers, clients, or patients immediately. If you haven’t already done so go to your website and Facebook Fan Page, (hopefully you have both), and get what’s called an opt-in form or opt-in box. When someone comes to your website or fan page there should…
It’s no secret that search is going is social. Influence in social media is already a part of what drives page ranking at Google and Bing. We’ve written about different ways to measure your own influence in social media on a few occasions, but things change fast. There are more great tools out there than…
We live in a world surrounded by ads, that’s clear. With more methods of advertising, come more ways we learn to block them out. We are numb to many types of push marketing techniques, those types of ads and campaigns that saturate and annoy. Thankfully, we also live in a world where social media offers…
As a business professional you need to realize marketing is the lifeblood of your business. Facebook Fan Pages are an efficient way to promote a business, brand, product, or service and the best part is they’re FREE! In order to compete today you need to have a strong, professional social media presence and pages give…
Creative is something almost all of us are constantly striving to be. It’s an eternal struggle to dig deep and pull out the best of what we have to create something inspired and that (hopefully) inspires others as well. If there were a way to unlock your most creative self regularly, you’d be interested right?…
The hottest social media players on deck have moved into the batter’s box and are coming out swinging in 2012! Over the next twelve months, keep your eyes open for this year’s Hottest Social Media Trends: 1. New Buzz Words – as the ever-expanding online community grows, so does the vocabulary! Put down “Social Media…