Why LinkedIn Impressions Matter LinkedIn impressions tell you how often your posts pop up in someone’s feed. You get one impression each time your content shows up, even if no one interacts with it. To figure out your impression rate, divide your total impressions by your number of connections. So if you have 500 impressions…
Nicole Donnelly – Applied AI Enthusiast Nicole Donnelly, Founder, AI Smart Marketing, is now an award-winning prompt engineer and successful global entrepreneur passionate about using AI. With 18 yrs of experience in marketing, and 8 yrs in AI for marketing, she knows how to leverage AI for business operations & marketing. Nicole has a strong…
As the digital age unfolds, professionals worldwide are switching from traditional marketing methods to innovative, tech-driven strategies. And if you’re a digital marketing enthusiast or a business owner aiming to scale the digital landscape, you’ve probably heard of Dripify. If not, let’s introduce you to the new sheriff in town. Dripify is a fully automated…
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…
It’s Tuesday, which of course means it’s time for another round of Salty’s Social Media Vocab. Today we’re diving into some common industry abbreviations with which many non-specialists may not be familiar. There’s a bit of overlap between many of these, making them potentially difficult to understand, but stick with us until the end and…
Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written. Ghosting: Refers to the act…
Welcome to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. Because there’s a lot to cover (after all, the internet is big AF) we’ll be adding more every week. ICYMI: In Case You Missed It. Pretty self-explanatory. TBT: Throwback Thursday (sometimes also used…
Team Founders Live 40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…