These are wise words, traffic can make you feel great, but if it doesn’t convert for you, it doesn’t mean much. On Thursday we had a record day in terms of traffic on Salty Waffle, like, by a LOT. One article in particular was viewed over 1,700 times and shared 142 times via Facebook. We’re…
Facebookers and Twitterer don’t look exactly the same. They have significant overlap, yes, but they are two distinct crowds. If you are looking to target a specific group of people, this breakdown may help you decide where to focus your efforts more heavily. Thank you to Digital Surgeons for this Fridays’ infographic. Note: We have seen statistics for…
There are 6.95 billion people in the world, and 1.5 billion of them are online. There are over 700 million on Facebook and over 80 million on LinkedIn (25% of these in Europe). The UK is LinkedIn’s 3rd largest market, with 4 million members. There are 18 million people working in the UK. So LinkedIn is a very powerful platform. Here are 12 critical…
Just how much are advertisers putting into social media these days? Well, a lot more than they used to and it doesn’t look like that trend is bound to stop soon. Personally, I am not a numbers person, it isn’t how I learn, so when I went to find out some information about the landscape…
With Facebook Deals launching, it has me thinking about all these social group buying deal sites. We have Groupon, Living Social, hundreds of local deal sites, and all the Groupon clones. Google is set to launch their own competitor in ‘Offers’ and it seems likely more are soon to pop up. Harnessing the power of…
So you think you have it all, the Twitter page, the Facebook, the LinkedIn even. You’ve got a blog pumping out the fresh content daily, you know what, you even know how to use stations on Hootsuite or Tweetdeck to listen in on conversations your customers are having. You’re a social media machine. (If that…
The following is a crime scene; there are 5 dead manners below. The chief suspect: social media and its greatest accomplice, Facebook. Growing up, my mom was a stickler for manners and they have served me well. I know I slip up all the time, sorry mom, but for the most part I try and…
Ah, Tuesday. The day all the new albums come out. It’s a day I wait for every week for two reasons, the new music and the new Salty Waffle social media vocabulary. Today it’s all in one baby. Ping: Ping is a social network built within iTunes that is all about music. You can update…
So you used your style guide, your ballin’ web designers, and you built a gorgeous, easy to use, gem of a site…but no one ever comes to visit. The problem is: if it isn’t easy for people to find you, they won’t. Be honest, how many times do you look past the first page on…
If the crazy Twitter storm set off by the VMA’s didn’t prove events are a major driver of social media, Eventbrite’s newest layer of social integration should say something. As we prepare for the Crunchies tonight, Eventbrite is right at the middle of it, managing the tickets and providing social integration and even directions! Eventbrite was…