The future of marketing lies in the hands of AI, or Artificial Intelligence. But, what does this mean for marketers and their skills? It’s all about understanding how AI can augment and elevate the skills they already have. Let’s explore this further. Enhancing Marketing Skills with AI The traditional skills that marketers have developed over…
Introduction to AI in Social Media Monitoring Artificial Intelligence (AI) has increasingly become an essential tool for social media monitoring, giving marketers valuable insights into their audience and brand perception. In this article, we will explore how AI can analyze and track social media conversations, trends, and sentiment, helping businesses address customer concerns, capitalize on…
Introduction to AI in Content Creation and Curation Discover the growing impact of AI in content creation and curation as it reshapes the marketing landscape. In this article, we’ll explore how AI tools can streamline the content creation process, provide headline suggestions, and curate personalized content for your audience. Join us as we delve into…
Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
We’ve come up with a few considerations for your 2019 marketing plan.
What is a social media listening strategy and why is it important?
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…