The Significance Of An Opt-In Box

Any local business owner can use the Internet to get more customers, clients, or patients immediately.  If you haven’t already done so go to your website and Facebook Fan Page, (hopefully you have both), and get what’s called an opt-in form or opt-in box.  When someone comes to your website or fan page there should…

Privacy Settings: Avoid The Social Media Paparazzi

You know the paparazzi, they’ll take any opportunity to catch a star like yourself doing something a little less than kosher. If you’re looking or have just applied for a job, employers  will most likely seek out your social media profiles and they are usually in paparazzi mode. In other words, they are out specifically…

Is Social Media Good For America? #Infographic

This is an interesting look at how social media has affected youth as far as democracy and many of the elements of the First Amendment goes. It looks like students who regularly use social media are more appreciative of how far the First goes to protect our rights. This is an interesting study on democracy…

Stop SOPA

Hey, if you care at all about how much control the government has on the content you can see online, you need to help us stop SOPA and PIPA. These are very similar bills before congress designed to curb online piracy, but in fact allow for the government to shut down any site they deem…

Social Media Vocabulary: Measure Your Social Influence

It’s no secret that search is going is social. Influence in social media is already a part of what drives page ranking at Google and Bing. We’ve written about different ways to measure your own influence in social media on a few occasions, but things change fast. There are more great tools out there than…

43% Of Facebook Users Will Unlike You For Doing This One Thing…

We live in a world surrounded by ads, that’s clear. With more methods of advertising, come more ways we learn to block them out. We are numb to many types of push marketing techniques, those types of ads and campaigns that saturate and annoy. Thankfully, we also live in a world where social media offers…

Why You Need An Effective Facebook Fan Page

As a business professional you need to realize marketing is the lifeblood of your business.  Facebook Fan Pages are an efficient way to promote a business, brand, product, or service and the best part is they’re FREE!  In order to compete today you need to have a strong, professional social media presence and pages give…

Guest Post: “She’s Cute, But Is She Really Your Friend?”

We all get them, the random friend requests from a girl who’s only photo you can see is…well…intriguing. Do you accept them to add to your friend count or up the beauty level of your friend lineup? No! Cyber criminals are using pictures of pretty girls and guys to get at your personal information. Kelly Batke of…