Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab!  Customer Avatar: is a fictitious customer(s) that represents the aggregation of…

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston  1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…

Four CX Trends That Will Raise the Stakes in 2019

Four CX Trends That Will Raise the Stakes in 2019

In the past decade, customer experience has seen revolutionary shifts thanks to advances in technology. Brands are learning to utilize analytics to have a better customer experience and increase the value they provide. Below are four CX trends that will propel brands even further into the future of customer experience improvements. Predictive Analytics Transforms CX…

Salty Social Media Vocabulary: System of a Cloud Edition  

Salty Social Media Vocabulary: System of a Cloud Edition  

Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as…

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…

Salty Social Media Vocabulary: The Don’t @ Us Edition

Salty Social Media Vocabulary: The Don’t @ Us Edition

Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written.  Ghosting: Refers to the act…

Social Media Definition: Chasing a Moving Goalpost

Social Media Definition: Chasing a Moving Goalpost

As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…

Social Media Vocabulary: Some Abbreviations

Social Media Vocabulary: Some Abbreviations

Welcome to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. Because there’s a lot to cover (after all, the internet is big AF) we’ll be adding more every week. ICYMI: In Case You Missed It. Pretty self-explanatory. TBT: Throwback Thursday (sometimes also used…