MasterChef on Twitter

If you’re not yet doing so I highly recommend following MasterChef on Twitter.  The culinary smash hit does an amazing job building their presence on the real-time information network which quickly shares updates with their followers.  As part of their Twitter campaign they use a # (hashtag) marking the keyword #masterchef, driving people to categorize…

This Years Top 5 Tools for Managing Your Social Media Activity

Social media plays a big part in modern life. Social sites have gigantic user bases and it is now becoming ever more difficult to find people that don’t use social media. Social media is so popular that most people don’t just use one social media site, but often have multiple different accounts. The problem is…

Do These Apps Make Me Look Fat?

Social shopping options allow customers to get opinions before purchasing It’s almost an involuntary “click” these days. You’re shopping for a product online and as you enter in your search parameters, you automatically choose the option “user reviews: four stars or higher.” Why not? You probably haven’t used all of the different brand options for what…

Get the Skinny on Perks at Top Social Network Companies

Peeps who work at tech companies get a lot of hype so let’s get the skinny on perks at top social network companies.  LinkedIn was one of the most successful initial public offerings of 2011, and has since been one of the most transparent and open workplaces in technology.  Employees are able to jam out…

Pinterest and Mobiles: A Match Made in Hell?

I love Pinterest. A social network devoted to sharing pretty/awesome things? Yes please. I do however have one major complaint with the site: the mobile experience. Using Pinterest on a phone (or an Android one at least) is a hellish experience. User friendly it most certainly is not. It’s enough to make anyone pinsane, and…

How Important is Social Media?

The Internet can reach 239 million Americans (roughly 75.6% of the population according to HubSpot blog) with 143.4 million on Facebook.  Online shoppers are 184.3 million in the United States alone! Worldwide Social Media Revenue is projected to reach $17 Billion according to some research done by TechVibes.  The total revenue of social Media has gone up…

HootSuite Social Media Dashboard: Part 2

Welcome back toHootSuite Social Media Dashboard: Part 2.  In this post I will show you how to compose, send and schedule a message on the most amazing social media management tool out there. Composing and sending messages allows you to create custom content for you to share with your selected social networks and is the number one…

New School Work Environment

Yes this is my living room! Matt and I are editing and discussing a Salty future. We usually work in different locations and a host of solutions keep us connected. On a daily basis we use google docs, google analytics, Asana, Skype, and the good old fashioned iPhone and the apps for the above. I…

HootSuite Social Media Dashboard: Part 1

The beauty of having an online business is the ability to manage it remotely with the help of HootSuite Social Media Dashboard: Part 1 (this is a 2 series post – stay tuned for Part 2 next week). As an internet marketing consultant I’m often asked how I keep my presence active on social networks when…

2012 Betting On Our Future Spotlight Festival

I’m happy to share with all of you last month’s column in the Tulare Kings Hispanic Times gave me an opportunity to be a keynote speaker, workshop presenter, and judge at the 2012 Betting on Our Future (BOOF) Spotlight Festival.  The Program Analyst for California Friday Night Live Partnership read my article and next thing…