Why You Shouldn’t Have A Social Media Department [Infographic]

When you think about the rise of social media and it’s prevalence in today’s business world, you would think that a company with the right resources should have their own social media department, if not only as a part of the marketing team. That’s just plain wrong. A dedicated team for social is not the…

5 Steps To LinkedIn Stardom

At Salty Waffle we’re so excited to have an awesome collection of professional reviews of our social media classes available online. We owe it to the great people taking our classes and to the new functionality built into LinkedIn’s business pages. We’ve put these tips to work on our own page and it’s paying off. As a…

3 New Ways To Look At Twitter

When it’s time to look at your Twitter feed in a new way, it doesn’t hurt to have some neat tools in your back pocket. Here are three new Twitter tools we’ve been giving a try to help really visualize things. tweettolife: Ever wondered how to better target a message to a particular group of your followers?Tweettolife…

Social Media Sites Drive Traffic, And They’re Free

It may not be a huge surprise that Facebook and Twitter are the social media sites responsible for driving a majority of traffic to blogs, but it’s astounding just how dominant they are in the space. Every year, Technorati does their State of the Blogosphere study which surveys thousands of bloggers. Trends since even last year are…

Social Media With A Side Of Scandal: Facebook Divorce, NOWitzki, Sweet 16, Google Doodle, and Weinergate

It was a crazy week in social media and with the NBA Finals wrapping up over the weekend, there were even more story lines blowing up Twitter. In case you missed some of the crazy stories, we’ve collected our favorite and linked them below, along with just a little bit of commentary. Weinergate: Yeah, some…

Facebook and Google: The New Center Of The World

The social media landscape is changing faster than that of prehistoric earth. New sites pop up all the time, the balance of power shifts rapidly from one service to another, and people constantly jump from one social bandwagon trend to the next. I like the breakdown of the social world into 7 categories with Google…

5 Reasons People Act Weird Online

PsyBlog has a taken a series of studies and nailed down some reasons people are generally less inclined to follow social conventions when online versus in person. 1. Anonymity: Being online offers the opportunity to be relatively anonymous if you want to be. When people feel that they can’t be identified, they are more likely…