Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to market-test ideas and solicit user feedback. Not only do some of these strategies help cover overhead costs, but they also create…
Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s experience. In the example map, many customer points of contact happen by way of social media. As such, this week we’re discussing another…
Summer has almost come and gone, and it’s not too late to share your summertime content. Because there’s no universal hashtag for all summer adventures, we’re sharing a few popular ones that will ensure your content is both relevant and visible. #Instatravel As the name suggests, #instatravel is used primarily for travel posts. As the…
Welcome back to Salty Social Media Vocabulary, where we explore and define all things social media and social media marketing. As the name indicates, there’s no specific theme to this week’s social media vocabulary list, so let’s get started! Adwords: is the name for Google’s ever-popular PPC technology that targets adverts to specific keywords and…
As a modern agency, our team is largely distributed. For some that may sound like a communication nightmare, but we are able to run a tight ship with the help of a few tools. Here’s a list of a few of the tools we use everyday: Salty Waffle Social Automation Tool Shameless plug? Nope: we…
Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written. Ghosting: Refers to the act…
Welcome to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. Because there’s a lot to cover (after all, the internet is big AF) we’ll be adding more every week. ICYMI: In Case You Missed It. Pretty self-explanatory. TBT: Throwback Thursday (sometimes also used…
Just a few years ago citing a tweet might have seemed absurd. But with academics, celebrities, and politicians all aboard the tweet train, tweets have become a valid and citable source for statements. But how does one cite a tweet? Check out the handy guide below. Of course citation guidelines depends on whether you’re using…
This session is titled Social Media Automation To The Max! How To Save Time And Automate Authentically and includes Nicole talking about how to automate your companies social media activities authentically, which will save you time and expand your reach at the same time! It begins with a short video segment featuring Nicole showcasing the SaltyWaffle product…