Any local business owner can use the Internet to get more customers, clients, or patients immediately. If you haven’t already done so go to your website and Facebook Fan Page, (hopefully you have both), and get what’s called an opt-in form or opt-in box. When someone comes to your website or fan page there should…
It’s no secret that search is going is social. Influence in social media is already a part of what drives page ranking at Google and Bing. We’ve written about different ways to measure your own influence in social media on a few occasions, but things change fast. There are more great tools out there than…
As a business professional you need to realize marketing is the lifeblood of your business. Facebook Fan Pages are an efficient way to promote a business, brand, product, or service and the best part is they’re FREE! In order to compete today you need to have a strong, professional social media presence and pages give…
When it comes to having a great blog, WordPress may just be the best place to start, especially if you aren’t the most technically savvy person (and even if you are!). When you start off fresh with a brand new WordPress install, it is nice to throw a few great plugins on it to increase functionality right…
Creative is something almost all of us are constantly striving to be. It’s an eternal struggle to dig deep and pull out the best of what we have to create something inspired and that (hopefully) inspires others as well. If there were a way to unlock your most creative self regularly, you’d be interested right?…
The hottest social media players on deck have moved into the batter’s box and are coming out swinging in 2012! Over the next twelve months, keep your eyes open for this year’s Hottest Social Media Trends: 1. New Buzz Words – as the ever-expanding online community grows, so does the vocabulary! Put down “Social Media…
Do you have a Klout.com account? Klout is a free service that “identifies influencers on topics across the social web.” If you don’t have an account yet, that is step 1. Step 2 is learning how to give +K to your peers. What exactly does it mean to give “+K” Klout score to someone? A…
The first thing to remember is marketing starts with the right market, the right message, using the right media, and each of these components depend on each other. If you have the wrong message, it won’t matter what media it’s on or what market you’re speaking to. If you have the wrong media, your market…
What kind of year is 2012 going to be for you? You can either do what you’ve always done, hope things get better, and keep getting what you’re getting (good luck). Or, you can take action, and MAKE things better by acquiring the tools and advice that will help you skyrocket your results and transform…
When Google made social network influence important to SEO a while back, they kicked off a trend of making your own relative influence online and in social media sites like Facebook and Twitter more important. Thankfully there are some great services out there for measuring influence and we’re going to look at 3 that measure the influence of your Twitter handle,…