CRM goes Social 6 ideas for success
Social CRM is a hot topic here at New Comm 2010, lets simplify that to SRM-Social Relationship Management. That being said Vyna Iyer, SAP CRM Global Marketing, Vice President spoke about CRM and the new core competencies. 1.Create relevant offers-if it doesn’t work try, try again 2.Consistent multi-channel sales and marketing execution 3.Deliver superior customer…