Don’t Let AI Steal Your Soul☠️: Keep Your Brand Voice in the Midst of Marketing Madness
Ever feel like artificial intelligence is deleting your brand’s soul? You’re not alone. As AI sweeps across the digital landscape, it’s causing a frenzy in marketing circles. Everyone’s buzzing about AI, and its robotic outputs. It’s easy for your brand voice to get muffled, distorted, or – worst-case scenario – downright lost. But don’t worry, we’re not going to let that happen. In this post, we’re diving into how you can harness the power of AI, ride the wave of marketing madness, and still keep your brand voice ringing loud, clear, and true. Buckle up, here we go!
Brand Voice
There are a few ways to capture your brand voice, Jasper allows you to build it into their platform. On ChatGPT you can choose the GPT4 Bing model and ask it to go to your website and describe the brand voice, you’ll need your entire URL (ie. https://aismartlaw.com/). You can also create a brand voice by using descriptive adjectives and/or people you want to sound like ie. Michelle Obama & Neil Patel. Use this voice description in every chat where you are producing copy for your brand. If you have individual thought leaders in your organization you will want to craft a voice description for each person.
Here’s a conversation with ChatGPT about our voice: https://chat.openai.com/share/8d97f7b6-c138-4314-8b57-53ee5acfbe74
When you are writing your content also consider the purpose of the copy. Do you want it to be persuasive or informative? Do you want your email marketing to follow a format such as the 7 Steps of Sales, covering each step with an email tailored to that step? AI can help you as much as you can properly instruct it. Get AI and don’t let it get you!
Brand Story
Many of you know about Donald Miller and Story Brand, in brief, he shows you how to apply the standard “Hero’s Journey” to you business. Your customer is the hero and you are the guide or Yoda for them. We created an AIPRM prompt to guide you through 7 Question Brand Story adventure.
Once you have your brand story qued up in a chat, you can then add your voice by typing it into the prompt bar and ask ChatGPT to write whatever you need. Keep each request relatively short for best results. When you ask for long amounts of copy in one prompt, ChatGPT can get lost.
Check out this Brand Story chat and copy request thread: https://chat.openai.com/share/8d97f7b6-c138-4314-8b57-53ee5acfbe74
Conclusion
Now that you have the tools to slay, practice, refine, practice, and show us the goods! Let us know what you’ve created. Tag us, drop us a line, or give us a shout-out so we can see what you made. We’d love to also hear if you have made any alterations that we should know about. This is such a fast-changing space that we are always looking to improve our methods too.
With so much love and support – Yours in AI – Nicole Donnelly & The AI Smart Marketing Team.