Salty Social Media Vocabulary: Mapping Your Customer Journey

Salty Social Media Vocabulary: Mapping Your Customer Journey

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…

Events Drive Social Media: The VMA Twitter Storm Spectacular

This past Sunday, MTV’s Video Music Awards were at the center of the twitterverse (Twitter universe). If you watched, you no doubt noticed how many times they would check the tweets related to the event. They tracked tweets for artists and then encouraged the audience and viewers to keep tweeting. As of Monday night, there…