When shopping with Amazon, is your experience positive? You see their ads and place your orders, they send helpful messages and let you leave feedback about your purchase. This is all part of the customer experience. McKinsey Research indicates that 70% of buying is based on how customers feel. Therefore, it’s important for businesses to…
In the past decade, customer experience has seen revolutionary shifts thanks to advances in technology. Brands are learning to utilize analytics to have a better customer experience and increase the value they provide. Below are four CX trends that will propel brands even further into the future of customer experience improvements. Predictive Analytics Transforms CX…
It’s Tuesday, which of course means it’s time for another round of Salty’s Social Media Vocab. Today we’re diving into some common industry abbreviations with which many non-specialists may not be familiar. There’s a bit of overlap between many of these, making them potentially difficult to understand, but stick with us until the end and…