New Year New You: Customer Experience Design for 2019
We’ve come up with a few considerations for your 2019 marketing plan.
Building Blocks: a Foundation for Exceptional CX
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Salty Social Media Vocabulary: CxD is the New Brand
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…
Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2
Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab! Customer Avatar: is a fictitious customer(s) that represents the aggregation of…