Social Media Vocabulary: Sound Strategies for Listening to Customers
What is a social media listening strategy and why is it important?
Salty Social Media Vocabulary: What’s in a Meme?
As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…
Salty Social Media Vocabulary: The #Instagram Edition
A few years ago many marketers were looking at Instagram as the next frontier. While it’s user base has yet to bypass Twitter or Facebook, Instagram is still a unique platform for reaching your audience. Here are a few common Instagram hashtags and trends every marketer should know, and advice as to whether or not…