Take a seat and grab some popcorn, because the recent turmoil within OpenAI has all the makings of a blockbuster movie. With rumors of mass walkouts, Sam Altman returns, and potential mergers, it’s been quite the roller coaster ride for this artificial intelligence powerhouse. The Staff Revolt: A Showdown Like No Other Only two days…
Introduction to Customer Journey Mapping Customer journey mapping is the process of visualizing the path a customer takes from the moment they become aware of a brand to the point of purchase and beyond. This process helps businesses understand their customers’ needs, preferences, and pain points, ultimately leading to improved customer experiences and increased customer…
The future of marketing lies in the hands of AI, or Artificial Intelligence. But, what does this mean for marketers and their skills? It’s all about understanding how AI can augment and elevate the skills they already have. Let’s explore this further. Enhancing Marketing Skills with AI The traditional skills that marketers have developed over…
Introduction to AI in Social Media Monitoring Artificial Intelligence (AI) has increasingly become an essential tool for social media monitoring, giving marketers valuable insights into their audience and brand perception. In this article, we will explore how AI can analyze and track social media conversations, trends, and sentiment, helping businesses address customer concerns, capitalize on…
Introduction to AI in Content Creation and Curation Discover the growing impact of AI in content creation and curation as it reshapes the marketing landscape. In this article, we’ll explore how AI tools can streamline the content creation process, provide headline suggestions, and curate personalized content for your audience. Join us as we delve into…
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
What is a social media listening strategy and why is it important?
As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer experience. Experience Map: is a slightly more nuanced take on the…
With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering some adjacent and related topics….