Introduction to AI in Social Media Monitoring Artificial Intelligence (AI) has increasingly become an essential tool for social media monitoring, giving marketers valuable insights into their audience and brand perception. In this article, we will explore how AI can analyze and track social media conversations, trends, and sentiment, helping businesses address customer concerns, capitalize on…
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…
Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s experience. In the example map, many customer points of contact happen by way of social media. As such, this week we’re discussing another…
Welcome back to Salty Social Media Vocabulary, where we explore and define all things social media and social media marketing. As the name indicates, there’s no specific theme to this week’s social media vocabulary list, so let’s get started! Adwords: is the name for Google’s ever-popular PPC technology that targets adverts to specific keywords and…
Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as…
It’s Tuesday again (already?), which means it’s time to learn more social media vocabulary with us at Salty Waffle. Last week’s post was a beast, so we’ve decided to tackle some slightly less complicated (albeit equally important) concepts today. KPI: “Key Performance Indicator(s),” are the specific metrics a team plans to measure in order to…
It’s Tuesday, which means it’s time for Salty Social Media Vocabulary! Today’s list runs a broad gamut, so let’s dive right in. Doxing: the act of researching and publicizing someone’s personal information via the internet. A fairly popular activity of both activists and trolls. IDTIMWYTIM: “I Don’t Think it Means What You Think it…
Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written. Ghosting: Refers to the act…
Welcome to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. Because there’s a lot to cover (after all, the internet is big AF) we’ll be adding more every week. ICYMI: In Case You Missed It. Pretty self-explanatory. TBT: Throwback Thursday (sometimes also used…