Welcome back to Salty Social Media Vocabulary, where we explore and define all things social media and social media marketing. As the name indicates, there’s no specific theme to this week’s social media vocabulary list, so let’s get started! Adwords: is the name for Google’s ever-popular PPC technology that targets adverts to specific keywords and…
As a modern agency, our team is largely distributed. For some that may sound like a communication nightmare, but we are able to run a tight ship with the help of a few tools. Here’s a list of a few of the tools we use everyday: Salty Waffle Social Automation Tool Shameless plug? Nope: we…
Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…
Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as…
It’s Tuesday again (already?), which means it’s time to learn more social media vocabulary with us at Salty Waffle. Last week’s post was a beast, so we’ve decided to tackle some slightly less complicated (albeit equally important) concepts today. KPI: “Key Performance Indicator(s),” are the specific metrics a team plans to measure in order to…
As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…
Social Media Marketing, SEO, and Fun at Spring’s Marketing Workshop On Saturday, October 14th, we had an amazing Social Media Marketing Workshop at Spring, where we covered the latest in: Search Engine Optimization Social Media Marketing Automation with Salty Waffle Online marketing tools Personal SEO Location-based content Keyword Strategy Tips and tricks to boost your rankings And as…
As many of you know, I’ve spent the last 19 months working on obtaining my Executive MBA at Fresno State. While most of you were sleeping in, we had class on campus every Saturday, from 8a – 5p, for 1 year. We averaged 20 – 40 hours a week on assignments, plus building my internet marketing…
The effects of social media are everywhere as business owners looking to grow their operations while connecting with customers and prospects use social media to yield tangible results. The Visalia Chamber of Commerce will host a half-day seminar designed to help business professionals implement social media tools and will highlight several local social media “success…
How People of All Ages Are Using Social Media to Connect Since the earliest days of the Internet, some were predicting that it would change how people live in modern society. The first years of the World Wide Web had only a modest effect, but the booming popularity of social media is now transforming developed…