Limit(ed) Options: CX and the Problem of Choice
Generally it’s assumed that having more options is innately better than just a few, right? For many customers, that may not be true.
Social Media Vocabulary: Sound Strategies for Listening to Customers
What is a social media listening strategy and why is it important?
Building Blocks: a Foundation for Exceptional CX
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…